“For me Graphic Design ia a semantically correct, syntactically coherent and pragmatically understandable set of information. I like it because it is visually powerful, intellectually elegant and above all, timeless”.
— Massimo Vignelli
The Design Academy and the future
in the job world
The educational aim of the Graphic Design for Enterprise course is to ensure, through theoretical and practical teaching, the achievement of all of the necessary knowledge and skills in order to enable students to design, with technical and methodological mastery, works in the field of contemporary visual communication that are intended for both private and public clients. All of the activities during the course – in the practical classes, during seminars with special guests, and in the workshops – will contribute, together with the final apprenticeship, to prepare the students for an immediate outlet into the world of work.
The Design Academy
and the future world of work
The teaching of the various subjects and the three year workshops will be held at the Design Academy Centre / AD, within the Academy of Fine Arts of Udine / ABAUD, at 22 Viale Ungheria, where students have a well-organized environment at their disposal and the latest generation of tools. Here, they will be able to develop their design skills and gain the necessary experience in the main traditional and contemporary expressive technological tools which concern the use and management of space and the principles of communication and representation.
Graduates of Design Academy courses are expected to:
– possess adequate technical and operational training in methods and theory relating to the fields of Graphic Design, Advertising Communication, Stand Design, Product Design and Fashion Design;
– be able to manage the methodological and critical tools which are suitable for the acquisition of skills in expressive languages, techniques and the most advanced technologies;
– to be able to effectively use at least one other language spoken within the European Union besides their own mother tongue language, both to talk about Graphic Design related matters and to exchange general information;
– be able to use the main IT and telematic communication tools in their specific areas of competence.
The Design Academy
and the future world of work
Thanks to agreements with both public and private institutions and local companies, the Academy provides students with the opportunity to put into practice the knowledge they have gained during the course in order to further enhance the skills they have acquired. Their teachers will coordinate the apprenticeships, which will be also followed by company tutors.
This three year course, which leads to the First Level Academic Diploma in Graphic Design for Enterprise, provides the skills to design visual communication works in order for students to be able to immediately work in the following professional areas:
– In studios dealing with visual communication.
– In studios specifically dealing with web design.
– In graphic design and multimedia departments within advertising agencies.
– In marketing and communication offices of companies.
– In editorial offices of publishing houses which produce books, magazines or newspapers.
Included amongst the main design subjects involved in the above-mentioned areas are: corporate identity, info design, web and digital design, editorial design, exhibit design, graphic motion.
Possible career choices range from an initial position as a graphic designer to an art director in one of the previously-mentioned institutions.
This Diploma, together with real work experience, can concretely lead to a freelance role through the establishment of one’s own design and consulting studio.
Right to study
The Right to University Study is guaranteed in paragraphs 3 and 4 item number 34 of the Constitution which establishes the following: “Skilled and deserving students, even if without means, have the right to reach the highest levels of education. The State makes this right effective with scholarships, family allowances and other provisions which must be awarded by open competition.” For the first academic year, there are 3 scholarships of €1,200 each for deserving students coming from families with an ISEE Form below €36,000.
compulsory attendance, exams
There is an admission test for the Graphic Design course for all candidates who have not attended an Artistic Secondary School. This takes place over 6 hours and consists of answering 20 multiple choice questions on general knowledge, logic, technical drawing, design and art history, along with 5 graphics tests related to the knowledge and mastery of graphic design. The practical test is followed by a motivational interview with members of an internal Academy commission. Students who have an Artistic School Diploma will not be subject to an admission test, but will rather be asked to present a portfolio of their work.
Attendance is compulsory for all courses and each teacher will record attendance in relation to the programs and university credits awarded. To be admitted to the exams in each individual course, students must have attended 80% of the classes.
The theory courses at the Design Academy of Udine will be taught by first rate teachers with proven academic experience, while the workshops will be held by renowned professionals currently heading their own studios who have many years of university teaching experience. During the semesters, visiting professors will give special lectures and hold seminars and workshops related to their specific areas of expertise.
First Level Academic Diploma
in Graphic Design for Enterprise
The three year study plan comprises 180 credits:
History of Modern Art
History of Contemporary Art
Technical and Design Drawing
Computer Science for graphics
Graphic design I
Methodologies and communication techniques
Theory of perception and shape psychology
Elements of Computer Science
Theory and method of mass media
Graphic Design II
Elements of editorial graphics
Digital modelling techniques – 3D Computer
Graphic Design III
History of applied arts
Publishing for Fashion Design
Compulsory Final Test
Further training activities (workshops, seminars, apprenticeships)
Educational activities chosen by students