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Educational objectives

Widen your knowledge through research in the context of history of communication and analysis of present projects.

Supply practical basic elements useful for professional activity.

Offer a range of different approaches to design.


Skills acquired

Autonomous construction and declination of a brand/logotype.

Better understanding of all phases of the design method (research, creative process/experimentation, design and definition).

Ability to develop powers of observation, research and analysis, fundamental for the formulation of design solutions.

To be able to define, design and submit the visual strategies of a product, a company or an entity based on communication requirements.


Methods of evaluation

The exam interview will be on the work done in the Lab.

The final exam will be based on the evaluation of the two exercises that require the production of a paper report where projects realized will be submitted and paginated.



M. Docci, M. Gaiani, D. Maestri, Scienza del disegno, Città Studi, Novara 2011.
C. Florian, Rappresentazione vettoriale e disegno di architettura, Liguori editore, Napoli 2008.
S. Boraso, Il linguaggio grafico nel disegno industriale, Armando Editore, Roma 2004.
W. J. Mitchell e M. Mc Cullough, Digital Design Media, Mc Graw Hill, Milano, 1996.