This course, integrated with graphic designer’s enterprise, communication, and culture techniques, wishes to help students have the knowledge and the needed tools to better interface with those who have a defined, strategic, enterprise general plan: exhibition design is an effective interaction between communication and architecture, carried out through a design culture of volumes, spaces, floors, materials; concepts, planning and strategies to supply an unprecedented and functional project to the purpose of a brand.
From brief to strategy, from concept to production: with project implementation, students will face every phase of the creative process, where graphic design, inside of a defined tri-dimensional space, is of fundamental importance.
Lesson will be structured into two modules:
a Module) historical/cultural deepening – exhibition design technician
relationship between graphic and built environment/architecture; design method and visual communication; space study, circulation, fluxes; function and perception of objectives; definition of “mood board” and “color scheme”; space through bi-dimensional and tri-dimensional elements; technical design and different relief textures; horizontal and vertical building materials; lights, shades, textures.
b Module) project for an exhibition design
synthesis of an expanded planning: representation of a tri-dimensional visual narration that, together with a coherent and enthralling graphic communication, may be able to interpret, in a transversal way, the project theme.
Project tables must express, in a clear way, the defined will of the Designer using mood board, video images, sounds, key words, technical design, renderings. (plan – sections – prospects and details).
The course includes some didactic visits to fairs and museums as practical exercises for the survey and study of space ( to be defined).
Methods of evaluation
The final exam includes presentation of the papers developed in the Module b.
During the oral exams we will have the theoretical (Module a) and the graphical and oral presentation of the project developed during Module b.
Textbooks and reference bibliography:
Exhibition Design, Philip Huges, Laurence King Publishing Ltd London
Graphic Design + Architecture A 20th Century History, Richard Poulin, Rockport Publishers.
Exhibition Design nelle organizzazioni, Guido Muneratto, Francoangeli Editore
Rassegna, Allestimenti/Exhibit Design, n°10; giugno 1982.
Sergio Polano, Mostrare, l’allestimento italiano dagli anni venti agli anni ottanta. Edizioni Lybra
Siti web, Social e Blog di settore.
Ulteriori indicazioni verranno fornite durante il corso.