To lead students, during the whole course, towards a careful and deepened project procedure, we will, first of all, operate to make fully understandable the different characteristics of the two main kinds of Graphic Design, from which all following variations and combinations originate: the informative one and the one with strong attractive(or narrative) characteristics . All well organized visual communication systems ( such as building a corporate identity and promotion campaigns for products, services and technology) are essentially based on use of different techniques and strategies related to these two different and substantial macro-themes. One has to know them well to understand all the variants, seen as combinations of the two typologies.
The main educational objective is to offer students the possibility to develop a critical design concept with a technical-practical knowledge , also feeding their power of observation, the ability to compare and verify reaching the conscience of methods (systems) of approach to design. Further attention shall be given to awareness building towards shape, colours, composition and organization of the graphic field.
Frontal lessons, practical exercises. Developing power of observation and ability to compare. Simulation of design projects paths and direct imaging of the same, establishing the proper process. Research, analysis and design will first be individually done and then by a group (final project). But the core of every indicated procedure will be the system of ongoing review of works gradually produced (individually and not.)
Methods of evaluation
Final test. Written test. Final exam with quick review of all things produced during the study period.