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Educational objectives

Broaden student’s knowledge through research in the history of communication field and analysis of current projects.

Supply  basic practical elements useful for professional activity.

Offer a range of different project approaches.

Skills acquired

Autonomous construction and declination of a brand/logotype.

Better understanding of phases that make up the design method (research, creative project/experimentation, design and definition).

Develop observation skills, research and fundamental analysis for the formulation of design solutions.  Knowing how to define, design and submit visual strategies of a product, a company or of an entity based on communication requirements.

Methods of evaluation

An interview covering work done in the Lab.

The final exam will be based on evaluation of two exercises that call for production of a paper where carried out projects will be layered.


Design e comunicazione visiva, Bruno Munari
Arte come mestiere, Bruno Munari
L’impero dei segni, Roland Barthes
La camera Chiara, Roland Barthes
Palomar, Italo Calvino