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Educational objectives

The student will be able to know and recognize the main communication models through media history of the twentieth century and the main experimental paradigms based on the influence of media on society. He will also be able to analyze the main characteristics of  creating a community and of on-line communication, to distinguish digital cultures and capture their philosophical aspects and the main artistic, aesthetic, economic and sociologic implications.

Skills acquired

The course aims to form a consciousness on kinds of influence and of socio-cultural changes and on the development of mass media through history.

Through analysis of the social fabric related to media influence,  the student will acquire the knowledge needed to understand communication dynamics, relationship and persuasion put in action by the media system and will mature a critical sense towards collective contemporary scenarios.

Examination procedures

The exam will be conducted in oral form, and will cover the concepts learned during classes, the study of text books and discussion of practical activity linked to project work.


Exam texts (compulsory):

– Paccagnella Luciano, Sociologia della comunicazione, Milano, Il Mulino, 2010 (frontespizio verde)

Further reading:

– Architetture digitali e comunicazione digitale – di E. Zuanelli – edizione 2016 – Aracne

– Lo spettacolo della merce. I luoghi del consumo dai passages a Disney World, di Vanni Codeluppi, maggio 2000, Edizioni Bompiani