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Every day, graphic designers face a variety of techniques, languages, and challenges: from traditional graphic design to new digital frontiers, as well as tools for communication and marketing. The Graphic Design program aims to train well-rounded professionals, combining a deep understanding of design culture with the ability to meet the demands of the business world. By blending original creativity with multidisciplinary skills, the course prepares students to excel in diverse professional contexts.

Program presentation
FIELD
Department of Design and Applied Arts DAPL06
TITLE
Bachelor’s Degree in Graphic Design
CFA
180
DURATION
3 Years
LANGUAGE
Italian, English
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The Bachelor’s Degree Program in Graphic Design offers comprehensive and highly specialized training aimed at preparing students to leverage the potential of visual communication to support business growth and market success. This academic path is designed to provide an in-depth understanding of the methodologies and design skills inherent to graphic design, both in traditional and digital contexts. Through a practical, hands-on approach, students have the opportunity to experiment with and master the most advanced techniques and tools commonly used in the fields of communication, publishing, and advertising. This ensures they are fully equipped to meet the evolving demands of the creative and business industries.

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Requirements

Admission to the Bachelor’s Degree Program in Graphic Design requires a high school diploma or an equivalent qualification obtained abroad and recognized as valid. Students who have earned an Artistic High School Diploma (Maturità Artistica), an Applied Arts High School Diploma (Maturità d’Arte Applicata), a license from an Institute of Art, an Experimental Artistic High School Diploma, or a Technical or Professional Diploma in Graphics and Communication are eligible for direct admission.
For students holding a high school diploma in a non-artistic or unrelated field, or an equivalent qualification obtained abroad, admission is contingent upon passing an entrance exam. This exam consists of a motivational interview and an evaluation of the basic knowledge necessary to successfully complete the program. The assessment of basic knowledge can be conducted through a technical test, either in-person or online, or by reviewing and discussing a portfolio.

Teaching Methodology

The program integrates theoretical knowledge with practical application. Students gain a strong conceptual and historical understanding of graphic design through lectures, Simultaneously, workshops provide a space to apply these principles, acquiring skills in drawing, illustration, and advanced digital technologies. This balanced methodology ensures that graduates emerge with a robust and adaptable mastery of graphic design, capable of addressing diverse challenges.

One of the program’s standout features is its focus on real-world relevance, thanks to our professors, who are professionals with academic and industry expertise. The curriculum emphasizes practical experiences through internships, made possible by ABAUD’s extensive network of over 200 partnerships with leading agencies and companies, giving students the opportunity to apply their academic knowledge in professional settings. Beyond technical skills, they cultivate crucial soft skills such as teamwork, problem-solving, and effective time management to be prepared to handle complex projects effectively. By working individually and in teams, students develop interpersonal skills crucial for success in the visual communication field.

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Career Opportunities

Upon completing the program, students receive a Bachelor’s Degree in Graphic Design, which opens numerous doors in the professional world. Career opportunities for graduates range from collaborations with professional graphic design studios to positions in the graphic departments of editorial offices, publishing houses, and advertising agencies.

The versatility of the skills acquired allows graduates to adapt to a wide variety of work environments, both in the private sector and in nonprofit organizations.

The ability to design a coordinated image and communicate in a clear and impactful manner makes graduates particularly sought after in a market that increasingly values visual communication as a tool for enhancing brand identity and reaching the target audience.

Study plan
1° Year
2° Year
3° Year
Practical Courses
Discipline
Graphic Techniques and Technologies — Typography
Code
ABAV04
CFA
4
Theoretical Courses
Discipline
History of Design
Code
ABST48
CFA
4
Discipline
Chromatology
Code
ABAV06
CFA
6
Discipline
Theory of Perception and Psychology of Form
Code
ABST58
CFA
6
Discipline
Design Methodology for Visual Communication
Code
ABTEC37
CFA
6
Discipline
English
Code
ABLIN71
CFA
4
Theoretical-Practical Courses
Discipline
Graphic Design I
Code
ABPR19
CFA
10
Discipline
Technical Drawing
Code
ABPR16
CFA
6
Discipline
Digital Photography
Code
ABPR31
CFA
6
Discipline
Computer Graphics
Code
ABTEC38
CFA
8
Theoretical Courses
Discipline
Theory and Method of Mass Media
Code
ABPC65
CFA
6
Discipline
Contemporary Art History
Code
ABST47
CFA
6
Theoretical-Practical Courses
Discipline
Elements of Editorial Graphics
Code
ABPR19
CFA
6
Discipline
Graphic Design II
Code
ABPR19
CFA
10
Discipline
Web Design
Code
ABPR19
CFA
6
Discipline
Exhibition Design
Code
ABVPA64
CFA
6
Discipline
Illustration
Code
ABAV02
CFA
6
Discipline
Video Editing
Code
ABTEC43
CFA
4
Discipline
Project Methodology
Code
ABPR15
CFA
4
Discipline
Digital Modeling Techniques — 3D Computer Graphics
Code
ABTEC41
CFA
6
Theoretical Courses
Discipline
Packaging
Code
ABTEC37
CFA
6
Discipline
History of Applied Arts
Code
ABST48
CFA
4
Theoretical-Practical Courses
Discipline
Layout and Visualization Techniques
Code
ABPR19
CFA
4
Discipline
Graphic Design III
Code
ABPR19
CFA
10
Discipline
Final Project
Code
CFA
10
Teachers
Departimental Director

Serena Selva

Professors

Alessandro Vascotto
Artemio Croatto
Carlo Rossolini
Cristian Malisan
Daniele Sovrano
Davide Bon
Damiano Fraccaro
Diego Ersetig
Elisa Furlan
Ernesto Zanotti
Fabio Cussigh
Giordano Zennaro
Giorgio Cedolin
Giovanni Cavassori
Giovanni Tirelli
Giulia Degano
Ivan Crico
Laura Morandini
Linda Zanolla
Lorenzo Toso
Masha Fedele
Nicla Indrigo
Paolo Omero
Paolo Puntin
Roberto Duse
Sylva Gortana
Tomas “Uolli” Marcuzzi

Projects

This section contains a selection of emblematic or recent projects related to the subjects taught in the BA in Graphic Design.

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Mila By

Mila By, editorial project of a fashion magazine. Group project, Graphic Design II, 2nd year Graphic Design Bachelor of Arts.

All projects

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Training objectives
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CFA
Teacher
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